Hannes Külz

Head of training unit print-interviews & writing skills

Educational background
Hannes studied Politics and Public Administration at the Universities of Konstanz and Granada. He volunteered at Financial Times Deutschland and attended the Henri-Nannen Journalism School in Berlin.

Professional background
Working for Financial Times Deutschland as editor of their foreign policy section and “Magazin” supplement, Hannes handled Latin America and world trade stories, writing articles and portraits. He frequently guested on the Spanish-edition TV talk show “Quadriga” broadcast by Germany’s international broadcaster “Deutsche Welle” and was foreign expert for the children’s programming of “Deutschlandradio Kultur”. As managing director of the association “Initiative Freie Presse”, Hannes trained local journalists in Afghanistan. He then moved to the renowned Berlin-based content marketing agency KircherBurkhardt (now C3) where, as head of the editorial desk, he was responsible for the development and production of a variety of newspapers, magazines and other media formats for companies and publishing houses; whilst there he also wrote the script for a Japanese comic biography on the industrialist Robert Bosch. He continues to write for several German newspapers and online formats to this day.

Hannes uses his extensive experience to offer a variety of training opportunities. For example, he works as a writing coach for technical experts and business executives, and teaches public relations and crisis communication on the MBA degree programmes at Leipzig Graduate School of Management (HHL) and the European School of Management and Technology (ESMT) in Berlin. In 2017 his book “Einfach schreiben im Beruf – wie Sie sich und Ihrem Leser eine Freude machen” [Writing simple texts in your job – How to make yourself and your readers happy] was published by Haufe (in German).

Training focus
Hannes leads writing, media, interview and crisis communication training seminars for technical experts and business executives from major groups and associations. At Intomedia he also heads the Print and Online Media Training unit.