Stefan Wagner

Managing partner of Intomedia

Stefan is the specialist for interview techniques, interview strategies, as well as image and profile management.

He trains and coaches prominent decision makers, among them people in business, politics and media.


Stefan is at home in both worlds, the world of journalists and the world of interviewees.

Training renowned journalists and providing coaching for important factual programmes such as the evening news programmes ZIB 1 and ZIB 2, the Sunday interview programme “Pressestunde”, the business series “ECO” or the weekly “Report” programme, he gained deep insights into the communication strategies of the media and knows how they implement them.

Training anchors
Stefan has been training top journalists and TV hosts for many years. He has worked with the well-known Austrian anchors Armin Wolf, Ingrid Thurnher, Tarek Leitner, Roman Rafreider and Armin Assinger, to name just a few.

Educational background
Top trainers are constantly broadening their horizons, not only taking part in CPD in their own field of business but also in complementary areas.

After the propaedeutic course, in the specialized course "Person-centered psychotherapy", after several years of training, he achieved the status: psychotherapist in training under supervision. Thus, Stefan Wagner was able to acquire deep insight into communicative processes, both in theory and in practical work.

Apart from his journalism training and working for the Austrian Broadcasting Corporation (ORF) for 15 years in the capacity of editor, managing editor and TV programme director, Stefan also attended drama school in Vienna and has five years of experience working as an actor. He is therefore very familiar with the importance of stage presence and positive body language.

“Aufnahme läuft: Ihr erfolgreicher Medienauftritt; Interviews meistern mit dem IntoMedia-Prinzip” [On record: Your successful media appearance; Mastering interviews with the Intomedia principle] (2010)

“Das Ende der Blender: Die medialen Muster der Ehrlichkeit” [Pretence is out: Media patterns of honesty] (2014)

Founder of Intomedia
Stefan founded Intomedia in 1999 and made it the leading media training institute in German-speaking Europe. Every year, he and his team of experts prepare some 1,500 people for various media appearances. In addition, Intomedia supports companies and organisations in their media campaigns, helps them to master media crises and also supports politicians during election campaigns.

One should use common words to say uncommon things.

Arthur Schopenhauer

Contact us

Intomedia Medientraining GmbH
Mariahilfer Straße 109/15
1060 Wien, Austria

+43 1 470 45 45
+43 1 470 45 45-10