Peter Pelinka

Journalist, Head of Personal Positioning

Intomedia focus

The “Personal Positioning” unit led by Dr Peter Pelinka primarily offers consulting for graduates of Intomedia interview training courses who want to continue working on the branding of their profile. The focus is on questions such as: How can I, beyond my immediate media appearance, make the best possible use of my overall personal qualities? How can I build optimally on my strengths after recognising and minimising my weaknesses? And how can general political and media trends be assessed and used effectively for my own positioning? Which platforms are suitable, and which methods should be used?

In this work, Peter Pelinka combines media experience, political understanding and strategic consulting. Personal positioning is not limited to a single interview or public appearance. It is about developing a coherent profile, understanding one’s role in the public sphere and communicating consistently across different formats and platforms. His work helps clients reflect on how they are perceived, which messages support their profile and how their strengths can be used more effectively in media and public communication.

Educational and professional background

After completing his studies at the University of Vienna in history and political science, Peter Pelinka dedicated himself to journalism, also working as a lecturer at the Department of Communication. He has worked as a consultant at Intomedia for 15 years. Since ending his operational journalistic work eight years ago, he has also been active as a shareholder and trainer.

He accompanies media training courses for both print and electronic media, drawing on decades of experience as editor-in-chief and publisher of political and business newspapers and magazines, including AZ, NEWS and Format. He also brings in his experience as host of several ORF programmes, including “Zur Sache”, “Im Zentrum” and “Runde der Chefredakteure”. He currently hosts the interview series “Pelinka mit Hirn” on the Vienna regional broadcaster W24.

Peter Pelinka has written several books on Austria’s political system and continues to comment on current affairs as a journalist. His long-standing experience in journalism, media analysis and political communication forms the basis of his work in strategy, media planning and personal positioning.

Trainings

Strategy, media planning and personal positioning

Personal website