Cross-media storytelling

Intertwine your messages in analogue and digital media worlds. Distribute well-told stories at the right times on the right channels. Convince with exciting company and product stories that your target group will remember in the long term.

In the analogue part of the training, you will learn the blueprints of effective business stories. You will get to the heart of your products and services and trigger positive emotions in your audience with the right narrative style. Media professionals will show you how to turn information into a story that attracts the attention of your audience.

If you want to celebrate success with your story, you have to spread it on the right channels. In the digital part of the training, we will analyse together with you which digital channels your target group uses and how you can adapt your stories to celebrate digital communication successes. Before we start spreading your story, we will conduct a thorough analysis of your digital business channels. We optimise your in-house digital infrastructure so that your stories achieve maximum communication success.

• Stay in your target group's memory with exciting business stories
• Ensure sustained attention for your topics and messages with the right dramaturgy
• Adapt your story for each digital channel to increase the likelihood that your story will be shared and spread further
• Identify the right KPIs for your communication success through data-based analysis
• Achieve long-term interpretive authority and increased visibility online and on social media