Print Interview

What is a Print Interview?

A print interview is an interview for print or text media that is prepared and published in writing. Unlike in broadcasting, the printed, often authorized word counts here instead of image and sound.

Print Interview in Detail

In a print interview, the conversation is transcribed and published as text in a newspaper, magazine, or online. This brings particularities: there is no image and sound level; instead, precise formulation counts. Often the interview is edited, shortened, and brought into a readable form; in German-speaking countries, quotes are usually submitted for authorization (authorization loop). For the interviewee, this means opportunities and duties of care: you can formulate precise, print-ready statements, but should bear in mind that even casually said things can be quoted. Important are clear key messages, concise, quotable formulations, and clarifying whether and how authorization takes place. Because print interviews are often longer and deeper than short soundbites, they offer room to present a topic thoroughly – but require concentration on the fact that every statement holds up in the printed word.

In practice, the print interview brings particularities: there is no image and sound level; instead, precise formulation counts. Often the conversation is edited, shortened, and brought into a readable form; in German-speaking countries, quotes are usually submitted for authorization. For interviewees, this means both opportunities and duties of care: you can formulate precise, print-ready statements, but should bear in mind that even casually said things can be quoted. Important are clear key messages, concise, quotable formulations, and clarifying whether and how authorization takes place. Because print interviews are often longer and deeper than short soundbites, they offer room to present a topic thoroughly – but require the concentration that every statement holds up in the printed word.

What matters in a Print Interview?

The print interview is transcribed and published as text – without image and sound, but with a focus on precise, quotable formulation. Important are clear key messages and clarifying the authorization. It offers room to present a topic thoroughly.

Print Interview – Examples in Practice

A manager gives a business newspaper a detailed interview that she authorizes before printing. An expert deliberately formulates his key statements print-ready. A spokesperson clarifies the authorization rules in advance.

Print Interview: Key Features at a Glance

• Medium: print or text media
• Focus: the precise, quotable word
• Editing: shortening and often authorization
• Opportunity: room for a thorough presentation
• Care: every statement can be quoted

Related Terms

• Authorization Loop
• Lead Story
• Quote
• Soundbite (O-Ton)
• Interview Formats

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Print Interview: Frequently Asked Questions

What is a print interview?

An interview for print or text media that is prepared and published in writing – without image and sound, with a focus on the printed word.

What distinguishes a print interview from a TV interview?

In print, the precise, often authorized word counts instead of image and sound. It is usually longer and deeper, but is edited and shortened.

Are quotes in a print interview authorized?

In German-speaking countries usually yes: quotes are submitted for approval (authorization loop). Scope and rules should be clarified in advance.

What should you watch for in a print interview?

Clear key messages and concise, quotable formulations – and that even casually said things can be quoted.