ChatGPT

What is ChatGPT?

ChatGPT is a well-known dialogue-based AI language model from the company OpenAI. It answers questions, writes and revises texts, and holds conversations in natural language – based on a large language model.

ChatGPT in Detail

ChatGPT was released by OpenAI at the end of 2022 and made generative AI accessible to a broad public. It is based on a large language model that has learned from enormous amounts of text to predict likely word sequences. This allows it to generate, summarize, translate, structure, and explain texts. In corporate communication, ChatGPT is used, for example, for ideation, for drafts, as a research aid, and for preparing content. A conscious approach is important: models can make mistakes or “hallucinate” content (plausible-sounding but false statements), and confidential data should not be entered carelessly. ChatGPT is thus a tool that speeds up communication but does not replace human review and judgment.

In practice, ChatGPT is well suited for drafts, summaries, idea collections, and rephrasing texts – as an accelerator, not as a final authority. Central is good prompting: the more clearly the task, context, target group, and format are specified, the better the result. A critical approach is important: models can invent facts, cite sources incorrectly, or be outdated, which is why results must always be checked. Data protection also counts: confidential or personal data does not belong carelessly in open tools. For specialized, recurring tasks, a customized Custom GPT is worthwhile. Used correctly, ChatGPT saves time and broadens perspectives, but does not replace judgment and responsibility.

How does ChatGPT work?

ChatGPT generates and edits language based on a large language model. Users enter an instruction (prompt), and the model responds in natural language. It supports texts, summaries, ideas, and explanations – but the results should always be checked.

ChatGPT – Examples in Practice

A communications department uses ChatGPT for first drafts of press texts. A leader has a complex piece of information summarized understandably. A team develops ideas for a campaign with ChatGPT.

ChatGPT: Key Features at a Glance

• Provider: OpenAI, released at the end of 2022
• Basis: a large language model (LLM)
• Capabilities: create, summarize, explain texts
• Operation: via instructions (prompts)
• Limit: can make mistakes; check results

Related Terms

• AI Training
• Custom GPT (IntomediaGPT)
• Disinformation (Fake News)
• Wording
• Community Management

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ChatGPT: Frequently Asked Questions

What is ChatGPT?

A dialogue-based AI language model by OpenAI that answers questions, writes texts, and holds conversations in natural language.

Who developed ChatGPT?

The US company OpenAI. ChatGPT was released at the end of 2022 and made generative AI accessible to a broad public.

What can you use ChatGPT for professionally?

For example for text drafts, summaries, translations, ideation, and preparing content – as support, not as a replacement for specialist review.

What should you watch for with ChatGPT?

Results can be wrong or invented (“hallucinations”) and should be checked. Confidential data should not be entered carelessly.